Mary Wells Lawrence, a pioneering force in the advertising world, passed away on May 11, 2024, in London, England, at the age of 95. Her legacy as a businesswoman who shattered glass ceilings and revolutionized advertising during a time when men dominated the industry is undeniable.

From Youngstown to Madison Avenue

Born Mary Georgene Berg in 1928 in Youngstown, Ohio, Mary’s ambition shone brightly from a young age. After attending the Carnegie Institute of Technology in Pittsburgh, she married Bert Wells in 1949 and later moved to New York City in 1952. It was in the heart of Madison Avenue, the center of the advertising world, that Mary’s exceptional talent and drive would truly flourish.

Building an Empire: The Rise of Wells Rich Greene

Mary’s early career saw her working at prestigious advertising agencies like McCann Erickson and Benton & Bowles. Her creative vision and strategic thinking quickly garnered recognition. In 1966, along with partners Jack Tinker and Charles Rich, she co-founded Wells Rich Greene (WRG). This marked a pivotal moment in advertising history. WRG became known for its innovative and captivating campaigns that resonated deeply with audiences.

Iconic Campaigns: A Legacy of Creativity

WRG produced some of the most recognizable and beloved advertising campaigns of the 20th century. The effervescent “Plop, Plop, Fizz, Fizz” for Alka-Seltzer, the powerful “Quality is Job One” for Ford Motor Company, and the heartwarming “I Love New York” campaign that continues to be a symbol of the city’s energy and spirit are just a few examples. WRG’s campaigns weren’t just catchy jingles; they were cultural touchstones that captured the essence of the times.

A Woman at the Helm

Mary’s leadership at WRG was particularly groundbreaking. She became the first female CEO of a company listed on the New York Stock Exchange, shattering barriers for women in the corporate world. Her success paved the way for countless women to pursue careers in advertising and business leadership.

Beyond Advertising: A Life of Accomplishment

Mary’s contributions extended far beyond the world of advertising. She was a passionate advocate for women’s rights and a role model for aspiring female entrepreneurs. Her autobiography, “A Girl on the Brink: How a Small-Town Girl Made It to the Top,” offered a glimpse into her remarkable journey and the challenges she faced as a woman in a male-dominated industry. In 2020, she was awarded the prestigious Lion of St. Mark for her lifetime achievements at the Cannes Lions International Festival of Creativity, a testament to her lasting impact on the advertising landscape.

A Life Well Lived

Mary Wells Lawrence’s life story is an inspiration. She was a visionary leader, a creative genius, and a champion for women’s equality. Her legacy will continue to inspire future generations of advertising professionals and business leaders.

Remembering Mary Wells Lawrence

Mary’s passing leaves a void in the advertising world. However, her pioneering spirit and groundbreaking achievements will continue to be celebrated. As we remember her life, we are reminded of the power of creativity, determination, and the importance of breaking down barriers.